From Battlefield to Business: Our Story

Combat Ready HQ emerged from the unrelenting spirit of the battlefield, founded by Craig Hollman—a British Army Airborne Veteran with 16 years of service. But this isn't just another veteran-owned business; it's a continuation of a mission.

As a former Forward Observer with the 7th Parachute Regiment Royal Horse Artillery within the elite 16 Air Assault Brigade, Craig mastered the art of precision and tactical excellence. His journey continued with the prestigious Household Cavalry Regiment, where he became a armoured reconnaissance commander, perfecting the balance of strategic thinking and decisive action under pressure.

From the harsh terrains of Afghanistan to strategic deployments worldwide, Craig's military career was forged in environments where excellence wasn't just expected—it was essential for survival. These experiences shaped more than just military expertise; they built the foundation of what Combat Ready HQ stands for today.

Since transitioning to civilian life, Craig has built Combat Ready HQ into a thriving community of over 116,000 subscribers, creating nearly 900 videos that bridge the gap between military excellence and civilian aspirations. Our channel has reached millions, with viral hits including our KOPASSUS Indonesian Special Forces reaction (1.4M views) and US Marine Corps Bootcamp coverage (1.3M views). From military fitness challenges to tactical analysis, we've become a trusted voice in the military content space.

Our philosophy is built on the unwavering values of the British Army:
• Courage - Facing challenges head-on
• Discipline - Maintaining unwavering standards
• Respect - Valuing every individual's journey
• Integrity - Operating with complete transparency
• Loyalty - Standing by our community
• Selfless Commitment - Going above and beyond for our customers

Today, Combat Ready HQ isn't just a brand—it's a thriving community where military precision meets civilian passion. Through our premium coffee blends, authentic content, and military-inspired merchandise, we're bringing the standards of elite military units to everyday life.

Our Mission

Combat Ready HQ exists to empower everyday warriors. Born from the battlefield and perfected through passion, we deliver more than premium coffee—we fuel the relentless pursuit of excellence.

Our mission is simple but absolute: to provide exceptional coffee that ignites the warrior spirit in everyone. Whether you're a soldier on deployment, an athlete pushing limits, or someone fighting their daily battles, we understand that greatness demands fuel worthy of the fight.

Each carefully sourced bean, each precisely roasted batch, and each bold blend represents our unwavering commitment to three core principles:

• Uncompromising Quality - We apply military precision to every step, from bean selection to brewing
• Authentic Heritage - Our combat experience shapes our standards, ensuring every cup meets frontline demands
• Community Impact - We don't just serve coffee; we build a tribe of individuals dedicated to becoming their best

When you choose Combat Ready HQ, you're not just drinking coffee—you're embracing a mindset. You're joining a community of people who understand that being 'combat ready' isn't just a military term—it's a commitment to face any challenge with focus, energy, and determination.

Stand Ready. Stay Focused. Fight Through.

Our Ethos

We live by the mantra: Never Be Beaten. This isn’t just a slogan—it’s a mindset. It’s about facing challenges head-on, embracing discomfort, and pushing beyond limits. The same values that shaped Craig’s military career—discipline, resilience, and an unbreakable fighting spirit—are now embedded in everything we do at Combat Ready HQ. Every bag of coffee is designed to fuel that relentless spirit, ensuring that no matter what lies ahead, you have the firepower to keep going. Whether you’re an operator in the field, an early riser chasing goals, or a coffee enthusiast who demands bold flavour and peak performance, we stand with you. Combat Ready HQ is more than a brand; it’s a way of life—one that demands the best, from your coffee to your character.